Agent Guide

Your Complete Guide to Succeeding on RateAgent

Welcome to RateAgent, the UAE's premier platform for connecting high-performing real estate agents with quality clients. This guide will show you how to maximise your presence, build your reputation, and attract clients who are actively searching for trusted professionals.

Why RateAgent

The Challenge You Face

In a market with over 30,000 registered agents in Dubai alone, standing out is challenging. Clients struggle to differentiate between agents, often relying on word-of-mouth or random searches. Your track record, expertise, and dedication to client service deserve to be seen.

The RateAgent Advantage

RateAgent showcases what truly matters: verified performance data, authentic client reviews, and your proven expertise. When clients find you on RateAgent, they are already informed, serious, and ready to work with a professional they can trust.

Benefits include:

Higher Quality Leads: Connect with clients who have researched your credentials

Verified Credibility: Your RERA licence and DLD registration are verified

Performance Visibility: Let your track record speak for itself

Review Management: Build social proof through authentic testimonials

Competitive Differentiation: Stand out in your specialisation areas

Getting Started

Claim Your Profile

Every RERA-licensed agent has a basic profile on RateAgent, created from Dubai Land Department records. Claiming your profile allows you to verify your identity, add professional photos, expand your biography, respond to reviews, and access performance insights.

To claim your profile:

• Search for your name on RateAgent

• Click 'Claim This Profile'

• Verify your identity using your RERA licence number

• Complete the verification process

Complete Your Profile

A complete profile significantly increases your visibility and credibility. Include:

Professional Photo: High-quality headshot with good lighting

Biography: First-person narrative highlighting experience and specialisations (150-300 words)

Expertise: Property types, communities, languages, and niche specialisations

Credentials: Current RERA licence, certifications, and agency affiliation

Build Your Review Portfolio

Client reviews are the cornerstone of your RateAgent reputation.

• Request reviews from satisfied clients shortly after transaction completion

• Use our review request feature to send professional invitation emails

• Focus on communication, responsiveness, and exceeding expectations

Optimising Your Profile

Be Specific About Your Expertise

Instead of being generic, be specific.

❌ Generic:

'I handle all types of properties across Dubai'

✓ Specific:

'I specialise in luxury villas in Emirates Hills and Palm Jumeirah, with particular expertise in waterfront properties.'

Showcase Your Local Knowledge

Demonstrate deep expertise in your focus areas:

• Community insights

• School catchment knowledge

• Upcoming developments

• Historical price trends

• Hidden gems only locals know

Highlight Your Track Record

Let your numbers tell the story:

• Years of experience

• Number of successful transactions

• Types of properties handled

• Notable achievements

Managing Reviews

Responding to Positive Reviews

• Thank the client personally

• Reference specific aspects of the transaction

• Keep responses genuine

• Invite them to reach out for future needs

Responding to Constructive Feedback

• Respond promptly and professionally

• Acknowledge the client's experience

• Avoid being defensive

• Explain context if appropriate

• Demonstrate what you have improved

Performance Metrics

RateAgent displays performance metrics to help clients make informed decisions:

Transaction Volume

Completed transactions recorded through official channels

Experience Level

Calculated from registration date and transaction history

Review Rating

Average rating from verified client reviews

Response Rate

How quickly you respond to client enquiries